Wedding fairs aren’t just about showing up with your stand and hoping for the best. They’re about connection, storytelling, and creating little sparks of magic that turn into real bookings. Whether this is your first fair or your fiftieth, here’s how to make the most of the day.

1. Plan Your Goals Before You Arrive

Ask yourself: what do I actually want to get out of this fair?

• Email sign-ups? Think about how you’ll collect them — a QR code leading to your newsletter, a prize draw, or even a fun mini quiz couples can enter.

• On-the-day sales? If you’re selling products, consider a “show special” discount or bundle.

• Bookings or consultations? Make it easy to secure a slot by having a booking form or online calendar ready to show.

• Brand awareness? Offer a memorable freebie (samples, mini guides, postcards) that people will keep and use after the fair.

Our advice is to pick a couple of options so you can read a response and offer the most appropriate action. That way you are more likely to leave each conversation with the best outcome.

👉 Define what success looks like for you. Is it 30 new email addresses? Two confirmed consultations? Ten strong conversations? Knowing this will keep your energy focused.

2. Designing a Stand That Speaks For You

Your stand should tell couples who you are without you saying a word.

• Use clear signage with your business name and what you do.

• Use all the space available and create interest at different heights. Show how your product is used, group similar products and colours together and make sure key products or services are in prime position and well lit

• Show your work in bite-sized, visual ways: portfolios, slideshows, swatches, or samples.

• Keep it interactive where possible — let people touch, try, listen, or explore.

• Make it easy to take you home: postcards, QR codes, freebies that are useful (not destined for the bin).

3. Conversation Without the Creepiness

Some couples will stride up and want to know everything. Others are shy, anxious, or overwhelmed by too much choice. Respect both.

• Open with an invitation, not a pitch: “Would you like to take one of our cards?” or “Feel free to have a look, I’m here if you have questions.”

• Have gentle conversation starters ready: “Have you set your date yet?” or “What kind of vibe are you going for?” or a genuine compliment “I LOVE your hair colour!”

• Don’t chase people — create a welcoming presence and let them come to you.

4. Quiet Hour: Creating a Calmer Space

Quiet Hour is designed for couples who are socially anxious, neurodivergent, or easily overwhelmed. During this time, there will be no flashing lights, loud music, or performances.

Your role as a supplier is to:

• Keep your stand calm and welcoming.

• Avoid high-pressure sales tactics.

• Provide info couples can absorb without needing to talk — e.g. leaflets, QR codes, clear signage, samples, portfolios.

• If someone does engage, meet them where they’re comfortable: short answers, clear explanations, no small talk necessary.

This approach makes the fair more inclusive and helps you connect with people who might otherwise skip the whole experience.

5. Follow-Up is Everything

The real work begins after the fair.

• Have an email template ready to send within 48 hours, thanking couples for stopping by.

• Personalise if you can: mention their wedding date, venue, or something they told you.

• Remind them of your offer or give them a gentle next step (book a consultation, download a guide, sign up to your newsletter).

• Take a photo of your stand and include it in your email to remind them.

6. Free Resource: Supplier Checklist

We’ve put together a free Supplier Checklist you can download to plan your day. It covers:

• How to Prepare.

• How to track your leads.

• How to measure your success.

✨ Final Thought:
Wedding fairs aren’t about selling to every couple in the room. They’re about finding your people — the ones who get excited when they see your stand, who feel at ease talking to you, and who want exactly what you offer. Plan with purpose, show up with warmth, and follow up with care — that’s where the magic happens.